6 Surprising Problems Social Listening Can Solve for You
by Infegy Research Team on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Infegy Research Team on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …
Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
by Infegy Research Team on August 13, 2019
Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.
2019 Social Insights Report for Ad Agencies and their Brands
by Infegy Research Team on July 17, 2019
If you’re on an ad agency team, you know the stakes. Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy. Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listenin …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Infegy Research Team on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
How to Use Social Listening Data for Your Brand or Business
by Infegy Research Team on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like climbing a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. But your backpa …
Learn How Barefoot Proximity Uses Social Listening for Key Insights
by Infegy Research Team on June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …
CBD Insights: The Rise of CBD and What to Know About Consumers
by Infegy Research Team on May 8, 2019
CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …
Welcome to Infegy: Q&A With Developer, John Whitsell
by Infegy Research Team on May 3, 2019
Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we …
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
by Infegy Research Team on April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …