Year in Review: A look back at our favorite social insights of 2019
by Infegy Research Team on January 27, 2020
Welcome to the 2020s! It’s officially the future.
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Infegy Research Team on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
How to Build Powerful Audience Segments with Better Insights
by Infegy Research Team on December 9, 2019
Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, leading to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, …
Social Insights Reveal Latest Consumer Tech Trends
by Infegy Research Team on November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart lig …
Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas
by Infegy Research Team on October 23, 2019
Every brand has a story waiting to be told. The brand story can’t be written without the right data to guide it. If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consumi …
Social Data Reveals Health and Wellness Consumer Insights
by Infegy Research Team on September 24, 2019
Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …
6 Surprising Problems Social Listening Can Solve for You
by Infegy Research Team on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social listen …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Infegy Research Team on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights repor …
Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
by Infegy Research Team on August 13, 2019
Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.
2019 Social Insights Report for Ad Agencies and their Brands
by Infegy Research Team on July 17, 2019
If you’re on an ad agency team, you know the stakes. Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy. Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listening of …