How to power up your market research with a combination of social intelligence and traditional research
by Infegy Research Team on May 15, 2023
Every day, millions of people share their unsolicited opinions on virtually every topic under the sun via social media. From products and services to politics, activism, workouts, beauty tips, and more, if you’re looking for honest, real-time feedback, social listening is a great plac …
5 environmental justice hashtags that drove real-world impact
by Infegy Research Team on April 14, 2023
It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …
How to use social intelligence to win new business pitches: a free eBook
by Infegy Research Team on March 10, 2023
When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.
Cryptocurrency design is shaping social media and what this means for Web 3.0
by Infegy Research Team on November 16, 2022
Recent data published by the Pew Research Center indicates that users between 18 and 25 have been using social media less since 2019. Why is that? Younger users are fed up and have lost their trust in mainstream social media. This is largely due to repeated privacy violations, data le …
How brands and businesses find revolutionary consumer insights
by Infegy Research Team on November 8, 2022
How many typed words are out there? Trillions? What about the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, and loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out ther …
The News Feed: The revolution of media consumption
by Infegy Research Team on October 31, 2022
Did you know that Mark Zuckerberg’s first idea for a site was Facemash, where users could pick the hotter person? Not surprisingly, Harvard balked at the idea and threatened him with expulsion. His second idea was an online student directory called Thefacebook, which was exclusively a …
Activate your social listening platform to discover customer interests
by Infegy Research Team on October 20, 2022
Our eBook, 10 Ways to Use Social Listening, generated a buzz of enthusiasm and curiosity among our clients! We’ve written this blog to dive deeper into questions we received – specifically, regarding how to leverage social media data to determine customers’ interests.
5 Key Factors For Spotting Consumer Trends With Social Listening
by Infegy Research Team on December 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …
How We Built Audience Personas for Crocs Using Social Listening
by Infegy Research Team on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But wh …
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