Infegy Research Team

Posts by Infegy Research Team

The News Feed: The revolution of media consumption

The News Feed: The revolution of media consumption

Did you know that Mark Zuckerberg’s first idea for a site was Facemash, where users could pick the hotter person? Not surprisingly, Harvard balked at the idea and threatened him with expulsion. His second idea was an online student directory called Thefacebook, which was exclusively a …

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Why Instagram analytics on audiences are so crucial

Why Instagram Analytics on Audiences Are So Crucial

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Activate your social listening platform to discover customer interests

Activate your social listening platform to discover customer interests

Our eBook, 10 Ways to Use Social Listening, generated a buzz of enthusiasm and curiosity among our clients! We’ve written this blog to dive deeper into questions we received – specifically, regarding how to leverage social media data to determine customers’ interests.

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5 Key Factors For Spotting Consumer Trends With Social Listening

5 Key Factors For Spotting Consumer Trends With Social Listening

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …

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How We Built Audience Personas for Crocs Using Social Listening

How We Built Audience Personas for Crocs Using Social Listening

Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But wh …

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How to Analyze Social Media Audience Segmentation

See our updated 2023 version here. If identifying or analyzing online audience segments is part of your day-to-day, for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. T …

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15  Product Trend Questions Social Listening Can Answer

15  Product Trend Questions Social Listening Can Answer

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. In …

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Who are the World’s Most Trusted Brands and Why? (2021 Edition)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Read our updated 2022 edition here. Many of you may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. B …

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TikTok Influencers: A Quick and Easy Introductory Guide

TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about br …

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Why Employees Are the Biggest Brand Opportunity on TikTok

Why Employees Are the Biggest Brand Opportunity on TikTok

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

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