What Brands Need To Know About Coronavirus
by Infegy Research Team on March 24, 2020
Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever. The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.
Analyze Influencers and Influencer Campaigns with These Social Metrics
by Infegy Research Team on March 10, 2020
You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …
Social Insights Reveal How Gen Z Shops, Buys and Talks Online
by Infegy Research Team on February 24, 2020
Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …
Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)
by Infegy Research Team on February 3, 2020
The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City! Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …
Year in Review: A look back at our favorite social insights of 2019
by Infegy Research Team on January 27, 2020
Welcome to the 2020s! It’s officially the future.
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Infegy Research Team on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
How to Build Powerful Audience Segments with Better Insights
by Infegy Research Team on December 9, 2019
Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, leading to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, …
Social Insights Reveal Latest Consumer Tech Trends
by Infegy Research Team on November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …
Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas
by Infegy Research Team on October 23, 2019
Every brand has a story waiting to be told. The brand story can’t be written without the right data to guide it. If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time co …
Social Data Reveals Health and Wellness Consumer Insights
by Infegy Research Team on September 24, 2019
Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …