Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Infegy Research Team on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spe …
Are You Analyzing Social Data Wrong?
by Infegy Research Team on January 5, 2021
State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on the …
State of Social Media 2021
by Infegy Research Team on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior Online conversations across the social media landscape reveal how audiences express themselves differently depending on the channel.
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Infegy Research Team on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in retai …
7 Proven Tips to Better Track Your Social Media Campaigns
by Infegy Research Team on October 6, 2020
If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campai …
Social Insights Reveal New Consumer Truths About Dads
by Infegy Research Team on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and …
Infegy named Best Place to Work for Third Consecutive Year
by Infegy Research Team on August 28, 2020
Infegy was once again named a Best Place to Work in Kansas City. The recognition comes from the Kansas City Business Journal as they release their list of 2020 Best Places to Work honorees.
Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas
by Infegy Research Team on August 26, 2020
Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the noisy …
How to find CPG insights with social listening
by Infegy Research Team on July 29, 2020
We've updated this content! Please check out the 2023 CPG insights eBook, How to become an Industry Leader with Social Media Trends here.
How Key Social Listening Metrics Can Drive Your Brand
by Infegy Research Team on July 16, 2020
Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands. The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Bran …