Infegy Research Team

Posts by Infegy Research Team

Infegy's top 3 brands from Interbrand's Breakthrough Brands report

Infegy's top 3 brands from Interbrand's Breakthrough Brands report

In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …

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Top 3 LGBTQ+ allied companies according to social listening

Top 3 LGBTQ+ allied companies according to social listening

As public awareness and support of the LGBTQ+ community continue to rise, many companies have begun championing LGBTQ+ causes. From marketing initiatives, to sponsoring Pride parades, these companies engage in a wide range of initiatives, all of which are aimed at encouraging LGBTQ+ i …

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How to power up your market research with a combination of social intelligence and traditional research

How to power your market research with social listening data

Every day, millions of people share their unsolicited opinions on virtually every topic under the sun via social media. From products and services to politics, activism, workouts, beauty tips, and more, if you’re looking for honest, real-time feedback, social listening is a great plac …

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5 environmental justice hashtags that drove real-world impact

5 environmental justice hashtags that drove real-world impact

It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …

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How to use social intelligence to win new business pitches: a free eBook

How to use social media intelligence to win new business pitches: a free eBook

When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.

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Cryptocurrency design is shaping social media and what this means for Web 3.0

Cryptocurrency design is shaping social media and what this means for Web 3.0

Recent data published by the Pew Research Center indicates that users between 18 and 25 have been using social media less since 2019. Why is that? Younger users are fed up and have lost their trust in mainstream social media. This is largely due to repeated privacy violations, data le …

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How brands and businesses find revolutionary consumer insights

How many typed words are out there? Trillions? What about the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, and loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out ther …

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The News Feed: The revolution of media consumption

The News Feed: The revolution of media consumption

Did you know that Mark Zuckerberg’s first idea for a site was Facemash, where users could pick the hotter person? Not surprisingly, Harvard balked at the idea and threatened him with expulsion. His second idea was an online student directory called Thefacebook, which was exclusively a …

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Why Instagram analytics on audiences are so crucial

Why Instagram Analytics on Audiences Are So Crucial

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Activate your social listening platform to discover customer interests

Our eBook, 10 Ways to Use Social Listening, generated a buzz of enthusiasm and curiosity among our clients! We’ve written this blog to dive deeper into questions we received – specifically, regarding how to leverage social media data to determine customers’ interests.

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