Harnessing the power of social listening to advocate for customers
by Infegy Research Team on July 28, 2023
In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.
Infegy's top 3 brands from Interbrand's Breakthrough Brands report
by Infegy Research Team on July 13, 2023
In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …
Top 3 LGBTQ+ allied companies according to social listening
by Infegy Research Team on June 15, 2023
As public awareness and support of the LGBTQ+ community continue to rise, many companies have begun championing LGBTQ+ causes. From marketing initiatives, to sponsoring Pride parades, these companies engage in a wide range of initiatives, all of which are aimed at encouraging LGBTQ+ i …
How to power up your market research with a combination of social intelligence and traditional research
by Infegy Research Team on May 15, 2023
Every day, millions of people share their unsolicited opinions on virtually every topic under the sun via social media. From products and services to politics, activism, workouts, beauty tips, and more, if you’re looking for honest, real-time feedback, social listening is a great plac …
5 environmental justice hashtags that drove real-world impact
by Infegy Research Team on April 14, 2023
It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …
How to use social intelligence to win new business pitches: a free eBook
by Infegy Research Team on March 10, 2023
When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.
Cryptocurrency design is shaping social media and what this means for Web 3.0
by Infegy Research Team on November 16, 2022
Recent data published by the Pew Research Center indicates that users between 18 and 25 have been using social media less since 2019. Why is that? Younger users are fed up and have lost their trust in mainstream social media. This is largely due to repeated privacy violations, data le …
How brands and businesses find revolutionary consumer insights
by Infegy Research Team on November 8, 2022
How many typed words are out there? Trillions? What about the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, and loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out ther …
The News Feed: The revolution of media consumption
by Infegy Research Team on October 31, 2022
Did you know that Mark Zuckerberg’s first idea for a site was Facemash, where users could pick the hotter person? Not surprisingly, Harvard balked at the idea and threatened him with expulsion. His second idea was an online student directory called Thefacebook, which was exclusively a …
