Derek Franks

Posts by Derek Franks

2019 Social Insights Report for Ad Agencies and their Brands

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If you’re on an ad agency team, you know the stakes.   Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy.   Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listenin …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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Learn How Barefoot Proximity Uses Social Listening for Key Insights

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Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

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Welcome to Infegy: Q&A With Developer, John Whitsell

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Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team...      Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we …

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Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

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Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

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How Brands and Businesses Find Revolutionary Consumer Insights

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How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

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As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.   While lackluster action on the field may have put a damp …

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Analyzing Gen-Z Pinterest Users with Social Listening

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You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …

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