The evolution of social media: an introduction
by Hephzibah Dutt on August 11, 2022
Celebrating 15 Years of Infegy - Consumer Intelligence I might date myself with this reference but here goes: I have a quirky memory of walking to the cafeteria one morning my senior year in college, wondering who had posted hundreds of black-and-white fliers printed with a single slo …
Social silence: interpreting the absence of online conversation
by Hephzibah Dutt on July 13, 2022
Silence typically points to absence – absence of noise, of conversation, and spaces that are uninhabited and still. However, we’ve all experienced a second type of silence that points to movement and growing energy. For example, the house falling silent could mean that mischief is afo …
Social conversations reflect how past Breakthrough Brands continue to shape their space
by Hephzibah Dutt on June 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, …
Changing trends in the conversations surrounding earth day and the environment
by Hephzibah Dutt on April 30, 2022
From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …