Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey
by Hephzibah Dutt on May 31, 2023
Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.
How to use social listening for industry trends and SEO keyword research
by Hephzibah Dutt on May 17, 2023
Series: Social Intelligence for Content Strategy - Part III One of the key benefits of social listening is its ability to help you stay on top of industry trends and see how and which keywords and topics drive engagement. You can use these insights to craft a content strategy that cap …
Experiential marketing that captivates and converts: a free eBook
by Hephzibah Dutt on April 28, 2023
As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.
Celebrating Earth Day with Infegy’s year-on-year energy efficiency achievements
by Hephzibah Dutt on April 20, 2023
As a society, it took us a little too long to face the adverse environmental effects of digital technologies. In fact, it wasn't until the high energy consumption of cryptocurrency mining hit mainstream conversations (circa 2018) that most IT industry leaders even considered the hidde …
How to use competitive intelligence and social media benchmarks to boost content effectiveness
by Hephzibah Dutt on April 7, 2023
Series: Social Intelligence for Content Strategy - Part II As the market remains tight, your inbound marketing efforts will be the key to engaging and converting customers in a more cost-effective way than traditional outbound marketing methods.
Top topics on Instagram, Twitter, and TikTok: Introducing The Lumen Social Intelligence Barometer
by Hephzibah Dutt on March 31, 2023
You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”
How to build personas for a content strategy that leads to conversion
by Hephzibah Dutt on March 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …
Social media insights into the top 5 experiential marketing fails
by Hephzibah Dutt on March 6, 2023
In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …
4 key strategies for using social listening to build audience segments
by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
Social listening for consumer intelligence
by Hephzibah Dutt on February 3, 2023
What is social listening intelligence? Social listening intelligence is the process of discovering and then analyzing what is being said about a topic – usually a brand, company, or individual – online.