4 key strategies for using social listening to build audience segments
by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
Social listening for consumer intelligence
by Hephzibah Dutt on February 3, 2023
What is social listening intelligence? Social listening intelligence is the process of discovering and then analyzing what is being said about a topic – usually a brand, company, or individual – online.
The world’s most trusted brands + free interactive dashboard
by Hephzibah Dutt on January 25, 2023
In the not-too-distant past, brand trust was one of many factors that shaped how consumers chose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted you …
Infegy Earns 11 G2 Badges Including Best Support and Easiest to do Business with
by Hephzibah Dutt on January 9, 2023
We’ve always said that with Infegy, you don't just get our top-of-the-line software – you get an entire team dedicated to your successful consumer insights journey. Well, the Winter 2023 G2 badges are out; our customers have spoken … and they wholeheartedly agree!
Our Top 5 resources to jump-start your 2023 consumer insights journey
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!
How YouTube revolutionized influencer marketing
by Hephzibah Dutt on December 22, 2022
Series Conclusion: The Evolution of Social Media Throughout this series celebrating 15 years of Infegy – Consumer Intelligence, we’ve unpacked how the rapid evolution of social media culture was powered by the equally rapid development of technologies that drove innovation: software, …
How to use social media intelligence to boost your brand sentiment analysis
by Hephzibah Dutt on December 9, 2022
With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundatio …
Social listening insights into the suicide prevention conversation
by Hephzibah Dutt on September 30, 2022
Veteran and LGBTQ communities lead the conversation on suicide prevention Over a hundred month-long observances are marked in September: National Save Your Photos Month, National Children’s Good Manners Month, National Bourbon Heritage Month, and International Self-Awareness month are …
Hashtags save lives: analyzing the impact of online activism
by Hephzibah Dutt on September 14, 2022
#MeToo #ArabSpring #BlackLivesMatter #BringBackOurGirls #IceBucketChallenge
How PayPal turned the social media tide of anonymity and privacy
by Hephzibah Dutt on September 1, 2022
Series: The Evolution of Social Media My first social media handle was a mysterious thread of letters and numbers which – if you knew me well enough – could be unraveled to reveal parts of my name, my anticipated high school graduation year, and an abbreviation of the profession I asp …