by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
by Hephzibah Dutt on January 25, 2023
In the not-too-distant past, brand trust was one of many factors that shaped how consumers chose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted you …
by Hephzibah Dutt on January 9, 2023
We’ve always said that with Infegy, you don't just get our top-of-the-line software – you get an entire team dedicated to your successful consumer insights journey. Well, the Winter 2023 G2 badges are out; our customers have spoken … and they wholeheartedly agree!
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!
by Hephzibah Dutt on December 22, 2022
Series Conclusion: The Evolution of Social Media Throughout this series celebrating 15 years of Infegy – Consumer Intelligence, we’ve unpacked how the rapid evolution of social media culture was powered by the equally rapid development of technologies that drove innovation: software, …
by Hephzibah Dutt on December 9, 2022
With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundatio …
by Hephzibah Dutt on September 30, 2022
Veteran and LGBTQ communities lead the conversation on suicide prevention Over a hundred month-long observances are marked in September: National Save Your Photos Month, National Children’s Good Manners Month, National Bourbon Heritage Month, and International Self-Awareness month are …
by Hephzibah Dutt on September 14, 2022
#MeToo #ArabSpring #BlackLivesMatter #BringBackOurGirls #IceBucketChallenge
by Hephzibah Dutt on September 1, 2022
Series: The Evolution of Social Media My first social media handle was a mysterious thread of letters and numbers which – if you knew me well enough – could be unraveled to reveal parts of my name, my anticipated high school graduation year, and an abbreviation of the profession I asp …