The Consumer Intelligence Blog - Infegy / social media data

How PayPal turned the social media tide of anonymity and privacy

How PayPal Turned the Social Media Tide of Anonymity and Privacy

Series: The Evolution of Social Media My first social media handle was a mysterious thread of letters and numbers which – if you knew me well enough – could be unraveled to reveal parts of my name, my anticipated high school graduation year, and an abbreviation of the profession I asp …

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Networking advances that fueled social media

Networking Advances that Fueled Social Media

Series: The Evolution of Social Media Does anyone remember texting back and forth with a friend, and then telling them you’d email them photographs when you “got on the internet”? Or how exciting it was when you learned there were typographical codes that would automatically convert i …

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15  Product Trend Questions Social Listening Can Answer

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics.   Believe it or not, social data shouldn’t just focus on performance and past data. …

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Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership

In an uncertain time, one thing is for certain: pets will always be there for us.   With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.   Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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State of Social Media 2021

Part 1: What Social Analytics Can Teach You About Consumer Behavior Online conversations across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

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Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

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7 Proven Tips to Better Track Your Social Media Campaigns

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.   How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

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