The Social Listening Blog - Infegy

Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

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Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

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How Brands and Businesses Find Revolutionary Consumer Insights

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How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …

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Introducing Infegy IQ: Industry-Leading Text Analytics

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Justin Graves, CEO   The next big evolution for Infegy has arrived.   We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ.  Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision an …

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Brand New Consumer Insights for the Healthcare and Pharma Industry

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When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …

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40 Amazing New Insights on the Retail Industry, Shopping Trends + More

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If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

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As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.   While lackluster action on the field may have put a damp …

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Analyzing Gen-Z Pinterest Users with Social Listening

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You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …

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Transforming Market Research with Social Insights

Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.    Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

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