State of Social Media 2021
by Infegy Research Team on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior Online conversations across the social media landscape reveal how audiences express themselves in different ways depending on the channel.
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Infegy Research Team on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …
7 Proven Tips to Better Track Your Social Media Campaigns
by Infegy Research Team on October 6, 2020
If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …
Social Insights Reveal New Consumer Truths About Dads
by Infegy Research Team on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …
Infegy named Best Place to Work for Third Consecutive Year
by Infegy Research Team on August 28, 2020
Infegy was once again named a Best Place to Work in Kansas City. The recognition comes from the Kansas City Business Journal as they release their list of 2020 Best Places to Work honorees.
Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas
by Infegy Research Team on August 26, 2020
Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …
How to Find CPG Insights with Social Listening
by Infegy Research Team on July 29, 2020
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
How Key Social Listening Metrics Can Drive Your Brand
by Infegy Research Team on July 16, 2020
Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands. The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …
Streaming Trends 2020: 4 Key Questions Answered by Social Listening
by Infegy Research Team on June 24, 2020
Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …
13 Tips for B2B Social Listening Research
by Infegy Research Team on June 10, 2020
Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in …