Hashtags save lives: analyzing the impact of online activism
by Hephzibah Dutt on September 14, 2022
#MeToo #ArabSpring #BlackLivesMatter #BringBackOurGirls #IceBucketChallenge
How PayPal turned the social media tide of anonymity and privacy
by Hephzibah Dutt on September 1, 2022
Series: The Evolution of Social Media My first social media handle was a mysterious thread of letters and numbers which – if you knew me well enough – could be unraveled to reveal parts of my name, my anticipated high school graduation year, and an abbreviation of the profession I asp …
Networking advances that fueled social media
by Hephzibah Dutt on August 12, 2022
Series: The Evolution of Social Media Does anyone remember texting back and forth with a friend, and then telling them you’d email them photographs when you “got on the internet”? Or how exciting it was when you learned there were typographical codes that would automatically convert i …
The evolution of social media: an introduction
by Hephzibah Dutt on August 11, 2022
Celebrating 15 Years of Infegy - Consumer Intelligence I might date myself with this reference but here goes: I have a quirky memory of walking to the cafeteria one morning my senior year in college, wondering who had posted hundreds of black-and-white fliers printed with a single slo …
Social silence: interpreting the absence of online conversation
by Hephzibah Dutt on July 13, 2022
Silence typically points to absence – absence of noise, of conversation, and spaces that are uninhabited and still. However, we’ve all experienced a second type of silence that points to movement and growing energy. For example, the house falling silent could mean that mischief is afo …
Social conversations reflect how past Breakthrough Brands continue to shape their space
by Hephzibah Dutt on June 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, …
Changing trends in the conversations surrounding earth day and the environment
by Hephzibah Dutt on April 29, 2022
From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …
From Image to Insight: Atlas Enhancements Increase Visual Support
by Emily Podhajsky on March 2, 2022
We are excited to bring you this latest release which provides new capabilities to gain actionable insights from visual platforms. Along with additional channel enhancements, this release offers a more robust dataset, more in-depth audience segmentation and demographic insights, and m …
New Year, New Atlas Features
by Emily Podhajsky on January 24, 2022
2021 was a year of self-reflection and evaluation. And it was the same for us. We took the time to reflect on everything we have accomplished, everything we want to accomplish, and how we can best support our customers to achieve your text analytics and social listening goals.
5 Key Factors For Spotting Consumer Trends With Social Listening
by Infegy Research Team on December 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …