Beyond Social Listening: Goodreads Reviews and Unstructured Data
by Henry Chapman on March 6, 2025
Social listening has evolved beyond simply tracking brand mentions on Twitter or monitoring Instagram hashtags. Today's most potent social intelligence platforms like Infegy Starscape can extract insights from virtually any text-based source like Goodreads reviews (in the data science …
Talent Monitoring With Social Listening Data
by Henry Chapman on February 25, 2025
Over the past year, one of the fastest-growing use cases for bulk social listening analytics has been talent management companies leveraging social listening APIs to track talent across multiple platforms with greater flexibility. These agencies specialize in managing and advising inf …
Query Monitors: Bringing Intelligent Alerts To Infegy Starscape
by Nancy Dexter-Milling on February 12, 2025
In our continued commitment to innovation, Infegy Starscape has been advancing rapidly. Following our recent launch of AI-powered features, including AI personas and summarization capabilities, we're thrilled to introduce our most anticipated feature yet: Query Monitors, a sophisticat …
Best Super Bowl Ads: What Social Listening Reveals About Impact
by Henry Chapman on January 30, 2025
As Kansas City continues its February tradition of Super Bowl appearances (we’re based in KC, sorry), another annual tradition captures the nation's attention: the battle for advertising supremacy during television's most-watched event. While football teams compete on the field, brand …
The World’s Most Trusted Brands + Free Interactive Dashboard
by Henry Chapman on January 16, 2025
Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent bran …
How To Use Social Listening Insights
by Infegy Research Team on December 5, 2024
Social listening platforms, such as Infegy Starscape, provide a wide range of data that can lead to valuable insights into consumer behavior, preferences, and challenges. However, it’s not enough to simply collect data. The real power of social listening comes from putting these insig …
AI for Social Listening
by Henry Chapman on November 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volum …
Build Brilliant Reports Using Social Listening (+ Free Template)
by Infegy Research Team on October 25, 2024
Note: This is a new article updated to reflect 2024 data. Five Steps And A Free Template For Finding Marketing And Advertising Insights Through Social Listening Consider this scenario… You are an insights researcher at an advertising agency and are trying to build a report for the awa …
The Top Five Social Listening APIs For Data Innovation And Analytics
by Henry Chapman on October 9, 2024
In the competitive landscape of advertising and consulting, leveraging robust social listening APIs is essential for informed business decisions and crafting targeted strategies for high-value clients. Selecting the right social listening API for data innovation and analytics initiati …
How To Analyze And Measure Consumer Behavior
by Infegy Research Team on September 27, 2024
Using Social Listening To Learn What Customers Are Thinking And Doing Any brand striving to succeed in a competitive industry must understand how target consumers make buying decisions. In order to truly understand and anticipate consumer purchasing decisions, it’s important to monito …
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