Building a powerful social intelligence web app
by Henry Chapman on February 15, 2024
When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.
The world’s most trusted brands + free interactive dashboard
by Henry Chapman on February 2, 2024
In the not-too-distant past, brand trust was one of many factors that shaped how consumers choose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …
Announcing: Additional sources to the Infegy Social dataset
by Nancy Dexter-Milling on January 24, 2024
Infegy prides itself on building the fastest social listening platform with a foundational diverse dataset. Since our beginning in 2007, social channels have continued to proliferate and we have made sure that our dataset reflects these new channels where consumers are discussing prod …
Using social listening to track campaign performance
by Infegy Research Team on January 19, 2024
Regular readers of our blog are likely familiar with the various ways social listening data can help brands better understand and connect with target audiences. But did you know that social listening insights can also help track campaign performance?
Learning from past campaigns to improve future outcomes
by Infegy Research Team on December 21, 2023
In business, as in life, hindsight is 20/20. However, the benefit of looking back on past experiences is that it allows us to apply the lessons we’ve learned to improve future outcomes.
How companies monetized the internet and social media
by Henry Chapman on December 21, 2023
Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways …
Five social media features that shaped online culture
by Henry Chapman on December 12, 2023
Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the i …
The essential role of client success: Unveiling 3 compelling reasons
by Maggie Alefs on November 27, 2023
Creating and maintaining a successful social listening practice can be tedious and all-consuming, especially when you don’t have the right tool and team in place. Fear not! We have just the solution for you. When you invest in Infegy, we invest in you.
Unleash the power of social listening to connect with Gen Z
by Infegy Research Team on November 21, 2023
When it comes to consumer behavior, Generation Z or Gen Z is unlike previous generations. This demographic wields significant purchasing power, with an estimated $360 billion in disposable income. As a brand manager or marketer, it’s important to understand Gen Z’s unique needs and pr …
Building B2B buyer personas with social listening
by Nancy Dexter-Milling on November 14, 2023
A new use: Social Listening for B2B personas Building B2B personas can be difficult, especially when identifying your buyer. However, it can be done using social listening. A detailed buyer persona is required to build the best marketing messaging and ensure advertising dollars are sp …