The Consumer Intelligence Blog - Infegy

Finding an R+D edge with the power of social listening

Finding an R+D edge with the power of social listening

In today’s fast-paced, competitive marketplace, if your company isn’t constantly innovating and evolving, you may fall behind. Yet, it can be difficult to know what new products or services will resonate with your target customers.

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Top 3 predictions we got right and wrong

Top 3 predictions we got right and wrong

A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …

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The beginner’s guide to spotting consumer trends early

The beginner’s guide to spotting consumer trends early

Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …

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Harnessing the power of social listening to advocate for customers

Harnessing the power of social listening to advocate for customers

In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.

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How to choose the right social listening tool and provider

how to choose the right social listening provider

The social media analytics and research industry is becoming increasingly crowded with various players, and this trend is expected to continue. The reason for this growth can be attributed to the fact that around seven-in-ten Americans use social media to connect with one another, eng …

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Infegy's top 3 brands from Interbrand's Breakthrough Brands report

Infegy's top 3 brands from Interbrand's Breakthrough Brands report

In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …

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Document clustering at lightning speed

Document clustering

Behind the scenes building New Narratives This is the first in a series of technical blog articles, giving you some insight into the endless, obsessive passion that builds our software here at Infegy. We have big ambitions, and our brilliant engineering team never ceases to make our d …

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Top 3 LGBTQ+ allied companies according to social listening

Top 3 LGBTQ+ allied companies according to social listening

As public awareness and support of the LGBTQ+ community continue to rise, many companies have begun championing LGBTQ+ causes. From marketing initiatives, to sponsoring Pride parades, these companies engage in a wide range of initiatives, all of which are aimed at encouraging LGBTQ+ i …

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Employee-led advocacy for inclusive workplaces: Social media intelligence and the DEI journey

Diverse group of people holding signs around a table

Mass lay-offs have become their own sort of contagion this year and DEI teams are among the first to get slashed. According to Factorial, global industry leaders like Twitter, Amazon, Meta, and Microsoft are the most notable companies announcing cuts.

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Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.

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