The Consumer Intelligence Blog - Infegy

Using AI for literary analysis: Infegy Atlas reads books

Using AI for literary analysis: Infegy Atlas reads books

A journey into Infegy Atlas’ ability to read long-form text Infegy Atlas specializes in analyzing social media posts from various platforms such as Twitter, TikTok, Pinterest, and others. It also has a custom data capability that allows clients to upload data and then use the full sui …

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Experiential marketing that captivates and converts: a free eBook

Experiential marketing that captivates and converts: a free eBook

As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.

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Celebrating Earth Day with Infegy’s year-on-year energy efficiency achievements

Celebrating Earth Day with Infegy’s year-on-year energy efficiency achievements

As a society, it took us a little too long to face the adverse environmental effects of digital technologies. In fact, it wasn't until the high energy consumption of cryptocurrency mining hit mainstream conversations (circa 2018) that most IT industry leaders even considered the hidde …

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5 environmental justice hashtags that drove real-world impact

5 environmental justice hashtags that drove real-world impact

It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …

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How to use competitive intelligence and social media benchmarks to boost content effectiveness

How to use competitive intelligence and social media benchmarks to boost content effectiveness

Series: Social Intelligence for Content Strategy - Part II As the market remains tight, your inbound marketing efforts will be the key to engaging and converting customers in a more cost-effective way than traditional outbound marketing methods.

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Top topics on Instagram, Twitter, and TikTok: Introducing The Lumen Social Intelligence Barometer

The Lumen by Infegy

You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”

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How to build personas for a content strategy that leads to conversion

How to build personas for a content strategy that leads to conversion

Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …

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How to use social intelligence to win new business pitches: a free eBook

How to use social media intelligence to win new business pitches: a free eBook

When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.

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Social media insights into the top 5 experiential marketing fails

Social media insights into the top 5 experiential marketing fails

In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …

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4 key strategies for using social listening to build audience segments

4 key strategies for using social listening to build audience segments

Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.

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