Meet Infegy Starscape. A new way to experience social listening
by Nancy Dexter-Milling on October 25, 2023
It’s a new day at Infegy and for our users! Our users will now have a better way to extract the insights from social data for strategic decision making. We now have the ability to look at metrics in a completely customized way, provided by a new API designed to support dynamic use cas …
5 steps to starting a social listening practice
by Nate Stedman on October 23, 2023
In today's digital age, businesses and brands are constantly seeking innovative ways to connect with their audiences and gain a competitive edge. One such powerful strategy is social listening. If your team is exploring ways to provide more value, and use data to make better decisions …
Using social listening to identify and understand niche audiences
by Infegy Research Team on October 4, 2023
Business leaders, marketers and brand managers have long understood the importance of providing custom messaging to address the needs of target audiences and serve as an advocate for customers. However, sometimes social listening insights identify a niche segment within the larger tar …
The evolution of social media part II: From public, centralized to private, decentralized social networks
by Henry Chapman on September 29, 2023
Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.
Analyze Influencers and Influencer Campaigns with These Social Metrics
by Infegy Research Team on September 22, 2023
How can we use influencer analysis to better prove the success of their campaigns?
Using the power of social listening to boost your business
by Infegy Research Team on September 7, 2023
The benefits of social listening for your business go far beyond simply helping you gain an understanding of what people are saying about your brand. Using social listening data to guide your company’s decision making can improve your brand’s reputation, provide an edge over your comp …
Evolution of social media part I: From text to immersive experiences
by Henry Chapman on August 31, 2023
What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …
Finding an R+D edge with the power of social listening
by Infegy Research Team on August 18, 2023
In today’s fast-paced, competitive marketplace, if your company isn’t constantly innovating and evolving, you may fall behind. Yet, it can be difficult to know what new products or services will resonate with your target customers.
Top 3 predictions we got right and wrong
by Henry Chapman on August 14, 2023
A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …
The beginner’s guide to spotting consumer trends early
by Infegy Research Team on August 7, 2023
Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …
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