The beginner’s guide to spotting consumer trends early
by Infegy Research Team on August 7, 2023
Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …
Harnessing the power of social listening to advocate for customers
by Infegy Research Team on July 28, 2023
In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.
How to choose the right social listening tool and provider
by Nate Stedman on July 24, 2023
The social media analytics and research industry is becoming increasingly crowded with various players, and this trend is expected to continue. The reason for this growth can be attributed to the fact that around seven-in-ten Americans use social media to connect with one another, eng …
Infegy's top 3 brands from Interbrand's Breakthrough Brands report
by Infegy Research Team on July 13, 2023
In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …
Document clustering at lightning speed
by Justin Graves on July 6, 2023
Behind the scenes building New Narratives This is the first in a series of technical blog articles, giving you some insight into the endless, obsessive passion that builds our software here at Infegy. We have big ambitions, and our brilliant engineering team never ceases to make our d …
Build brilliant reports using social listening (+ free template)
by Hephzibah Dutt on June 27, 2023
Note: This is a new article updated to reflect 2023 data. Click here to see our highly popular 2020 article on the topic. Picture this: your company decided to go after a new client and you need insights into their clients, consumers, and competition (perhaps, literally) overnight. Or …
Top 3 LGBTQ+ allied companies according to social listening
by Infegy Research Team on June 15, 2023
As public awareness and support of the LGBTQ+ community continue to rise, many companies have begun championing LGBTQ+ causes. From marketing initiatives, to sponsoring Pride parades, these companies engage in a wide range of initiatives, all of which are aimed at encouraging LGBTQ+ i …
Employee-led advocacy for inclusive workplaces: Social media intelligence and the DEI journey
by Hephzibah Dutt on June 7, 2023
Mass lay-offs have become their own sort of contagion this year and DEI teams are among the first to get slashed. According to Factorial, global industry leaders like Twitter, Amazon, Meta, and Microsoft are the most notable companies announcing cuts.
Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey
by Hephzibah Dutt on May 31, 2023
Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.
How to use social listening for industry trends and SEO keyword research
by Hephzibah Dutt on May 17, 2023
Series: Social Intelligence for Content Strategy - Part III One of the key benefits of social listening is its ability to help you stay on top of industry trends and see how and which keywords and topics drive engagement. You can use these insights to craft a content strategy that cap …