The Consumer Intelligence Blog - Infegy

Unleash the power of social listening to connect with Gen Z

Unleash the power of social listening to successfully connect with Gen Z

When it comes to consumer behavior, Generation Z or Gen Z is unlike previous generations. This demographic wields significant purchasing power, with an estimated $360 billion in disposable income. As a brand manager or marketer, it’s important to understand Gen Z’s unique needs and pr …

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Building B2B buyer personas with social listening

building blocks

A new use: Social Listening for B2B personas Building B2B personas can be difficult, especially when identifying your buyer. However, it can be done using social listening. A detailed buyer persona is required to build the best marketing messaging and ensure advertising dollars are sp …

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Be a leader with social media trends

Be a leader with social media trends

In today's fast-paced digital landscape, staying ahead of the competition is crucial for any business or agency. To do this effectively, you can’t only keep an eye on emerging trends, but also be able to differentiate between fleeting fads and lasting shifts in behavior. In this blog, …

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Meet Infegy Starscape. A new way to experience social listening

Meet Infegy Starscape. A new way to experience social listening

It’s a new day at Infegy and for our users! Our users will now have a better way to extract the insights from social data for strategic decision making. We now have the ability to look at metrics in a completely customized way, provided by a new API designed to support dynamic use cas …

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5 steps to starting a social listening practice

5 steps to starting a social listening practice

In today's digital age, businesses and brands are constantly seeking innovative ways to connect with their audiences and gain a competitive edge. One such powerful strategy is social listening. If your team is exploring ways to provide more value, and use data to make better decisions …

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Using social listening to identify and understand niche audiences

Using social listening to identify and understand niche audiences

Business leaders, marketers and brand managers have long understood the importance of providing custom messaging to address the needs of target audiences and serve as an advocate for customers. However, sometimes social listening insights identify a niche segment within the larger tar …

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The evolution of social media part II: From public, centralized to private, decentralized social networks

The evolution of social media part II: From public, centralized to private, decentralized social networks

Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.

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Analyze Influencers and Influencer Campaigns with These Social Metrics

Analyzing influencer campaigns

How can we use influencer analysis to better prove the success of their campaigns?

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Using the power of social listening to boost your business

Using the power of social listening to boost your business

The benefits of social listening for your business go far beyond simply helping you gain an understanding of what people are saying about your brand. Using social listening data to guide your company’s decision making can improve your brand’s reputation, provide an edge over your comp …

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Evolution of social media part I: From text to immersive experiences

Evolution of social media part I: From text to immersive experiences

What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …

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