The Consumer Intelligence Blog - Infegy
by Hephzibah Dutt on March 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …
by Infegy Research Team on March 10, 2023
When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.
by Hephzibah Dutt on March 6, 2023
In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …
by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
by Pat Criss on February 21, 2023
Social media has become a powerful tool for businesses to connect with their audiences. With billions of people worldwide using platforms like Facebook, Instagram, and Twitter, social media is a giant well of consumer data. Companies across the globe use social media analytics and soc …
by Henry Chapman on February 17, 2023
Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.
by Hephzibah Dutt on January 25, 2023
In the not-too-distant past, brand trust was one of many factors that shaped how consumers chose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted you …
by Hephzibah Dutt on January 9, 2023
We’ve always said that with Infegy, you don't just get our top-of-the-line software – you get an entire team dedicated to your successful consumer insights journey. Well, the Winter 2023 G2 badges are out; our customers have spoken … and they wholeheartedly agree!
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!