The Consumer Intelligence Blog - Infegy

Infegy's top 3 brands from Interbrand's Breakthrough Brands report

Infegy's top 3 brands from Interbrand's Breakthrough Brands report

In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …

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Document clustering at lightning speed

Document clustering

Behind the scenes building New Narratives This is the first in a series of technical blog articles, giving you some insight into the endless, obsessive passion that builds our software here at Infegy. We have big ambitions, and our brilliant engineering team never ceases to make our d …

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Build brilliant reports using social listening (+ free template)

Build Brilliant Reports Using Social Listening (+ Free Templates)

Note: This is a new article updated to reflect 2023 data. Click here to see our highly popular 2020 article on the topic. Picture this: your company decided to go after a new client and you need insights into their clients, consumers, and competition (perhaps, literally) overnight. Or …

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Top 3 LGBTQ+ allied companies according to social listening

Top 3 LGBTQ+ allied companies according to social listening

As public awareness and support of the LGBTQ+ community continue to rise, many companies have begun championing LGBTQ+ causes. From marketing initiatives, to sponsoring Pride parades, these companies engage in a wide range of initiatives, all of which are aimed at encouraging LGBTQ+ i …

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Employee-led advocacy for inclusive workplaces: Social media intelligence and the DEI journey

Diverse group of people holding signs around a table

Mass lay-offs have become their own sort of contagion this year and DEI teams are among the first to get slashed. According to Factorial, global industry leaders like Twitter, Amazon, Meta, and Microsoft are the most notable companies announcing cuts.

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Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.

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How to use social listening for industry trends and SEO keyword research

Content strategy part 3

Series: Social Intelligence for Content Strategy - Part III One of the key benefits of social listening is its ability to help you stay on top of industry trends and see how and which keywords and topics drive engagement. You can use these insights to craft a content strategy that cap …

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How to power up your market research with a combination of social intelligence and traditional research

How to power your market research with social listening data

Every day, millions of people share their unsolicited opinions on virtually every topic under the sun via social media. From products and services to politics, activism, workouts, beauty tips, and more, if you’re looking for honest, real-time feedback, social listening is a great plac …

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Using AI for literary analysis: Infegy Atlas reads books

Using AI for literary analysis: Infegy Atlas reads books

A journey into Infegy Atlas’ ability to read long-form text Infegy Atlas specializes in analyzing social media posts from various platforms such as Twitter, TikTok, Pinterest, and others. It also has a custom data capability that allows clients to upload data and then use the full sui …

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Experiential marketing that captivates and converts: a free eBook

Experiential marketing that captivates and converts: a free eBook

As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.

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