The Consumer Intelligence Blog - Infegy

Build Brilliant Reports Using Social Listening (+ Free Templates)

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

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5 Tips for Analyzing Coronavirus Conversations on Social Media

Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere.    The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives. …

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Quarantine Life

How Consumers Talk About Their Lives While Social Distancing The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy. With one-third of the global population under lockdown, this is a strange time for people that all compa …

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What Brands Need To Know About Coronavirus

Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.   The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.  

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Analyze Influencers and Influencer Campaigns with These Social Metrics

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)

The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!    Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …

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Year in Review: A look back at our favorite social insights of 2019

Welcome to the 2020s! It’s officially the future. 

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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How to Build Powerful Audience Segments with Better Insights

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, leading to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product innovation, …

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