The Insanity That Is The iPhone

To start off the blog, I’ll throw some stats around a social media darling: The iPhone.  Talk about social brand popularity!  Chatter around the Apple iPhone is nothing short of crazy.  An easy way to show this is a chart from Social Radar below which shows the percentage of total posts over the last year containing iPhone in red versus posts containing either Blackberry, “Windows Mobile” or Nokia in green:

iPhone manages to beat all three of these competing brands put together in social chatter.  Quite impressive to say the least, but for another bit of stats, the day the iPhone came out (June 29, 2007), around 1 in 40 blog posts mentioned it.

The day the iPhone SDK [Software Development Kit] was announced (March 6, 2008), iPhone saw another large spike in chatter and was in around 1 in 100 posts, although in the last 30 days, only around 1 in 35 iPhone posts has mentioned the SDK.  This is still enough, though, to make the SDK one of the hottest topics around the iPhone lately.

Quite the powerful brand Apple has created for their first phone.

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