The Social Listening Blog - Infegy / branding

Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership

In an uncertain time, one thing is for certain: pets will always be there for us.   With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.   Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …

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Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

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How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

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How Key Social Listening Metrics Can Drive Your Brand

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.   The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

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5 Tips for Analyzing Coronavirus Conversations on Social Media

Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere.    The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives. …

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Quarantine Life

How Consumers Talk About Their Lives While Social Distancing The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy. With one-third of the global population under lockdown, this is a strange time for people that all compa …

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What Brands Need To Know About Coronavirus

Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.   The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.  

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Analyze Influencers and Influencer Campaigns with These Social Metrics

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

Consumer trust in a brand is almost as valuable as their dollars.   If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.   If consumer trust isn’t maintained, people become disenfranchised from you. They may swi …

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6 Surprising Problems Social Listening Can Solve for You

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Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

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Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

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Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

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Your customers are the lifeblood of your business.    They rely on you to get whatever it is you offer.   You rely on them to keep your business in business.

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