Who are the World’s Most Trusted Brands and Why? (Updated for 2021)
by Derek Franks on May 25, 2021
Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …
TikTok Influencers: A Quick and Easy Introductory Guide
by Derek Franks on April 13, 2021
You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about …
Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Nicole Yancy on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Derek Franks on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …
How to Find CPG Insights with Social Listening
by Nicole Yancy on July 29, 2020
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
How Key Social Listening Metrics Can Drive Your Brand
by Derek Franks on July 16, 2020
Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands. The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …
5 Tips for Analyzing Coronavirus Conversations on Social Media
by Infegy Research Team on April 7, 2020
Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere. The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives. …
Quarantine Life
by Infegy Research Team on March 30, 2020
How Consumers Talk About Their Lives While Social Distancing The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy. With one-third of the global population under lockdown, this is a strange time for people that all compa …
What Brands Need To Know About Coronavirus
by Infegy Research Team on March 24, 2020
Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever. The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.
Analyze Influencers and Influencer Campaigns with These Social Metrics
by Derek Franks on March 10, 2020
You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …
Social Insights Reveal How Gen Z Shops, Buys and Talks Online
by Derek Franks on February 24, 2020
Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Derek Franks on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
Who are the World’s Most Trusted Brands and Why? (Updated for 2020)
by Derek Franks on January 9, 2020
Consumer trust in a brand is almost as valuable as their dollars. If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans. If consumer trust isn’t maintained, people become disenfranchised from you. They may swi …
6 Surprising Problems Social Listening Can Solve for You
by Derek Franks on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Derek Franks on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …
Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
by Derek Franks on August 13, 2019
Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.