Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
by Derek Franks on August 13, 2019
Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.
How to Use Social Listening Data for Your Brand or Business
by Derek Franks on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …
How Brands and Businesses Find Revolutionary Consumer Insights
by Derek Franks on March 26, 2019
How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …