The Social Listening Blog - Infegy / demographics

How to Build Powerful Audience Segments with Better Insights

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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Learn How Barefoot Proximity Uses Social Listening for Key Insights

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Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

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CBD Insights: The Rise of CBD and What to Know About Consumers

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CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …

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Brand New Consumer Insights for the Healthcare and Pharma Industry

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When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …

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