Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Infegy Research Team on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …
5 Tips for Analyzing Coronavirus Conversations on Social Media
by Infegy Research Team on April 7, 2020
Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere. The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives. …
Quarantine Life
by Infegy Research Team on March 30, 2020
How Consumers Talk About Their Lives While Social Distancing The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy. With one-third of the global population under lockdown, this is a strange time for people that all compa …
What Brands Need To Know About Coronavirus
by Infegy Research Team on March 24, 2020
Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever. The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.
Social Data Reveals Health and Wellness Consumer Insights
by Infegy Research Team on September 24, 2019
Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Infegy Research Team on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
CBD Insights: The Rise of CBD and What to Know About Consumers
by Infegy Research Team on May 8, 2019
CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …
Brand New Consumer Insights for the Healthcare and Pharma Industry
by Infegy Research Team on March 6, 2019
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …