The Social Listening Blog - Infegy / product research
by Infegy Research Team on July 29, 2020
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
by Infegy Research Team on March 26, 2019
How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …