Networking Advances that Fueled Social Media
by Hephzibah Dutt on August 12, 2022
Series: The Evolution of Social Media Does anyone remember texting back and forth with a friend, and then telling them you’d email them photographs when you “got on the internet”? Or how exciting it was when you learned there were typographical codes that would automatically convert i …
15 Product Trend Questions Social Listening Can Answer
by Infegy Research Team on June 28, 2021
One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. …
Who are the World’s Most Trusted Brands and Why? (Updated for 2021)
by Infegy Research Team on May 25, 2021
Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …
TikTok Influencers: A Quick and Easy Introductory Guide
by Infegy Research Team on April 13, 2021
You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about …
Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Infegy Research Team on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …
Are You Analyzing Social Data Wrong?
by Infegy Research Team on January 5, 2021
State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on …
State of Social Media 2021
by Infegy Research Team on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Infegy Research Team on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …
7 Proven Tips to Better Track Your Social Media Campaigns
by Infegy Research Team on October 6, 2020
If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …
Social Insights Reveal New Consumer Truths About Dads
by Infegy Research Team on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …
Build Brilliant Reports Using Social Listening (+ Free Templates)
by Infegy Research Team on May 11, 2020
Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports. You might already be familiar with how powerful social listening insights can be for your reporting, and t …
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Infegy Research Team on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas
by Infegy Research Team on October 23, 2019
Every brand has a story waiting to be told. The brand story can’t be written without the right data to guide it. If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time co …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Infegy Research Team on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …
Why Instagram Analytics on Audiences Are So Crucial
by Infegy Research Team on July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies? 60% of U.S. adults are on Instagram. That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …