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The Social Listening Blog - Infegy / social media intelligence

The Beginner’s Guide to Spotting Consumer Trends Early

by Derek Franks on November 16, 2021

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.   In 2021 and beyond, consumer trends don’t wait …

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Topics: social media intelligence market research social media market research social data research tool social media research social listening consumer research social listening data social media analytics how to use social listening consumer trends

Build Brilliant Reports Using Social Listening (+ Free Templates)

by Derek Franks on May 11, 2020

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

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Topics: social media intelligence social media monitoring market research sentiment analysis social media data social listening consumer research social media tools social listening tools social listening data social media analytics how to use social listening reporting analytics consumer trends

Social Data Reveals Health and Wellness Consumer Insights

by Derek Franks on September 24, 2019

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

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Topics: social media intelligence advertising social listening social media marketing social listening tools social listening data social media analytics healthcare how to use social listening audience segments audience segmentation health and fitness health and wellness diet trends

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