The Social Listening Blog - Infegy / social media market research

What Social Listening Reveals About Brands Like Spotify, the NFL, etc

The top brands in the world build their authority and social clout online. The Spotifys, Etsys, and Apples of the world are the envy of every company because they have billions of people talking about them everywhere. You’d be hard pressed to find a person on Earth who doesn’t know th …

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The Beginner’s Guide to Spotting Consumer Trends Early

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.   In 2021 and beyond, consumer trends don’t wait …

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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40 Amazing New Insights on the Retail Industry, Shopping Trends + More

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If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

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