Social silence: interpreting the absence of online conversation
by Hephzibah Dutt on July 13, 2022
Silence typically points to absence – absence of noise, of conversation, and spaces that are uninhabited and still. However, we’ve all experienced a second type of silence that points to movement and growing energy. For example, the house falling silent could mean that mischief is afo …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Infegy Research Team on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
How to Use Social Listening Data for Your Brand or Business
by Infegy Research Team on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …
Learn How Barefoot Proximity Uses Social Listening for Key Insights
by Infegy Research Team on June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …
Welcome to Infegy: Q&A With Developer, John Whitsell
by Infegy Research Team on May 3, 2019
Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we …
How Brands and Businesses Find Revolutionary Consumer Insights
by Infegy Research Team on March 26, 2019
How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …
Introducing Infegy IQ: Industry-Leading Text Analytics
by Justin Graves on March 12, 2019
The next big evolution for Infegy has arrived. We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ. Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.