Our Top 5 resources to jump-start your 2023 consumer insights journey
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!
How YouTube revolutionized influencer marketing
by Hephzibah Dutt on December 22, 2022
Series Conclusion: The Evolution of Social Media Throughout this series celebrating 15 years of Infegy – Consumer Intelligence, we’ve unpacked how the rapid evolution of social media culture was powered by the equally rapid development of technologies that drove innovation: software, …
How to use social media intelligence to boost your brand sentiment analysis
by Hephzibah Dutt on December 9, 2022
With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundatio …
Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence
by Henry Chapman on November 21, 2022
On November 22nd, 2022 Infegy rolled out a new version of the most versatile functionality within the Infegy Atlas platform, Narratives. This new iteration of Narratives can quickly cluster and categorize millions of social posts and news articles into easily digestible categories, ju …
Product update: the next evolution of Narratives will revolutionize your search for consumer intelligence
by Justin Graves on November 17, 2022
One of the reasons Infegy Atlas remains the best consumer intelligence and text analytics platform on the market is that over the past 15 years we’ve never stopped making it better.
Cryptocurrency design is shaping social media and what this means for Web 3.0
by Infegy Research Team on November 16, 2022
Recent data published by the Pew Research Center indicates that users between 18 and 25 have been using social media less since 2019. Why is that? Younger users are fed up and have lost their trust in mainstream social media. This is largely due to repeated privacy violations, data le …
How brands and businesses find revolutionary consumer insights
by Infegy Research Team on November 8, 2022
How many typed words are out there? Trillions? What about the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, and loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out ther …
The News Feed: The revolution of media consumption
by Infegy Research Team on October 31, 2022
Did you know that Mark Zuckerberg’s first idea for a site was Facemash, where users could pick the hotter person? Not surprisingly, Harvard balked at the idea and threatened him with expulsion. His second idea was an online student directory called Thefacebook, which was exclusively a …
Activate your social listening platform to discover customer interests
by Infegy Research Team on October 20, 2022
Our eBook, 10 Ways to Use Social Listening, generated a buzz of enthusiasm and curiosity among our clients! We’ve written this blog to dive deeper into questions we received – specifically, regarding how to leverage social media data to determine customers’ interests.