The Social Listening Blog - Infegy / competitive analysis

State of Social Media 2021

Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

Read Story

How to Build Powerful Audience Segments with Better Insights

5-6

Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

Read Story

Social Insights Reveal Latest Consumer Tech Trends

_Internet of Things Report CTA w_LinkedIn Dimensions (2)

The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …

Read Story

The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

Beauty Report CTA 3 (1)

Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

Read Story

How to Use Social Listening Data for Your Brand or Business

10ways

Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

Read Story

Learn How Barefoot Proximity Uses Social Listening for Key Insights

Barefoot Proximity Blog TITLE + Social CTA

Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

Read Story

Subscribe by email