The Consumer Intelligence Blog - Infegy / consumer research

Social conversations reflect how past Breakthrough Brands continue to shape their space

Interbrand breakthrough brands review

On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, …

Read Story

Changing Trends in the Conversations Surrounding Earth Day and the Environment

Infegy analysis the conversation surrounding Earth Day and much more

From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …

Read Story

The Beginner’s Guide to Spotting Consumer Trends Early

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.   In 2021 and beyond, consumer trends don’t wait …

Read Story

5 Key Factors for Social Media Audience Segmentation

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.   You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

Read Story

Super Bowl Commercials 2021: Interactive Report Card

How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online?   The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This …

Read Story

Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

Read Story

How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

Read Story

How Key Social Listening Metrics Can Drive Your Brand

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.   The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

Read Story

Streaming Trends 2020: 4 Key Questions Answered by Social Listening

Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …

Read Story

Build Brilliant Reports Using Social Listening (+ Free Templates)

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

Read Story

Subscribe by email