Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
by Derek Franks on April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …
How Brands and Businesses Find Revolutionary Consumer Insights
by Derek Franks on March 26, 2019
How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …
40 Amazing New Insights on the Retail Industry, Shopping Trends + More
by Infegy Research Team on February 12, 2019
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
by Derek Franks on February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more. While lackluster action on the field may have put a damp …