The Social Listening Blog - Infegy / customer personas

How We Built Audience Personas for Crocs Using Social Listening

Holy hole-filled shoes, batman! Crocs are back.   Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm.   Bu …

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Social Insights Reveal New Consumer Truths About Dads

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.   As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …

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How to Build Powerful Audience Segments with Better Insights

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

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How We Use Social Listening Insights to Build Our Reports in 10 Steps

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One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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CBD Insights: The Rise of CBD and What to Know About Consumers

CBD Report CTA

CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …

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Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

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Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

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