The Social Listening Blog - Infegy / market research

What Social Listening Reveals About Brands Like Spotify, the NFL, etc

The top brands in the world build their authority and social clout online. The Spotifys, Etsys, and Apples of the world are the envy of every company because they have billions of people talking about them everywhere. You’d be hard pressed to find a person on Earth who doesn’t know th …

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The Beginner’s Guide to Spotting Consumer Trends Early

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.   In 2021 and beyond, consumer trends don’t wait …

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5 Key Factors for Social Media Audience Segmentation

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.   You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

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How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

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Build Brilliant Reports Using Social Listening (+ Free Templates)

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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6 Surprising Problems Social Listening Can Solve for You

6 Surprising Marketing Problems Social Listening Can Solve blog TITLE

Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

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Your customers are the lifeblood of your business.    They rely on you to get whatever it is you offer.   You rely on them to keep your business in business.

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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Learn How Barefoot Proximity Uses Social Listening for Key Insights

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Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

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CBD Insights: The Rise of CBD and What to Know About Consumers

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CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …

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How Brands and Businesses Find Revolutionary Consumer Insights

10 Powerful Business Use Case with Text Analytics TITLE #1

How many typed words are out there? Trillions? What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data? Text. Text. Text. Text. Text. It’s everywhere. And it’s out t …

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40 Amazing New Insights on the Retail Industry, Shopping Trends + More

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If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

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