The Beginner’s Guide to Spotting Consumer Trends Early
by Infegy Research Team on November 16, 2021
Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not. In 2021 and beyond, consumer trends don’t wait …
5 Key Factors for Social Media Audience Segmentation
by Infegy Research Team on October 18, 2021
If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …
How to Find CPG Insights with Social Listening
by Infegy Research Team on July 29, 2020
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
Build Brilliant Reports Using Social Listening (+ Free Templates)
by Infegy Research Team on May 11, 2020
Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports. You might already be familiar with how powerful social listening insights can be for your reporting, and t …
Social Insights Reveal How Gen Z Shops, Buys and Talks Online
by Infegy Research Team on February 24, 2020
Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Infegy Research Team on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
6 Surprising Problems Social Listening Can Solve for You
by Infegy Research Team on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …
Customers Need to be Heard: A Conversation with Infegy's Mark Calcote
by Infegy Research Team on August 13, 2019
Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.
How to Use Social Listening Data for Your Brand or Business
by Infegy Research Team on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …
Learn How Barefoot Proximity Uses Social Listening for Key Insights
by Infegy Research Team on June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …