The Social Listening Blog - Infegy / social listening tools

How We Built Audience Personas for Crocs Using Social Listening

Holy hole-filled shoes, batman! Crocs are back.   Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm.   Bu …

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15  Product Trend Questions Social Listening Can Answer

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics.   Believe it or not, social data shouldn’t just focus on performance and past data. …

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Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Why Employees Are the Biggest Brand Opportunity on TikTok

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

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Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership

In an uncertain time, one thing is for certain: pets will always be there for us.   With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.   Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

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7 Proven Tips to Better Track Your Social Media Campaigns

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.   How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

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Social Insights Reveal New Consumer Truths About Dads

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.   As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …

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Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas

Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why.    The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …

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How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

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Streaming Trends 2020: 4 Key Questions Answered by Social Listening

Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …

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13 Tips for B2B Social Listening Research

Pinpointing b2b conversations with social listening can sound impossible, but it isn’t. Seriously… don’t fret. There are over 1 million social conversations each month using “b2b” or “#b2b” in a post. And that doesn’t even include topics of conversation that don’t use “b2b” at all in …

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Build Brilliant Reports Using Social Listening (+ Free Templates)

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

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Year in Review: A look back at our favorite social insights of 2019

Welcome to the 2020s! It’s officially the future. 

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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How to Build Powerful Audience Segments with Better Insights

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

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Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

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Every brand has a story waiting to be told.    The brand story can’t be written without the right data to guide it.   If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time co …

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Social Data Reveals Health and Wellness Consumer Insights

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

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6 Surprising Problems Social Listening Can Solve for You

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Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

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Your customers are the lifeblood of your business.    They rely on you to get whatever it is you offer.   You rely on them to keep your business in business.

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Why Instagram Analytics on Audiences Are So Crucial

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Is your team finding the right insights on the right channels for your marketing and customer experience strategies?   60% of U.S. adults are on Instagram.   That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …

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How We Use Social Listening Insights to Build Our Reports in 10 Steps

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One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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