The Social Listening Blog - Infegy / social listening (2)

What Brands Need To Know About Coronavirus

Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.   The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.  

Read Story

Analyze Influencers and Influencer Campaigns with These Social Metrics

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

Read Story

Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

Read Story

Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)

The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!    Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …

Read Story

Year in Review: A look back at our favorite social insights of 2019

Welcome to the 2020s! It’s officially the future. 

Read Story

Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

Read Story

How to Build Powerful Audience Segments with Better Insights

5-6

Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

Read Story

Social Insights Reveal Latest Consumer Tech Trends

_Internet of Things Report CTA w_LinkedIn Dimensions (2)

The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …

Read Story

Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

Infegy Canvas Blog TITLE + Social CTA

Every brand has a story waiting to be told.    The brand story can’t be written without the right data to guide it.   If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time co …

Read Story

Social Data Reveals Health and Wellness Consumer Insights

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

Read Story

6 Surprising Problems Social Listening Can Solve for You

6 Surprising Marketing Problems Social Listening Can Solve blog TITLE

Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

Read Story

The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

Beauty Report CTA 3 (1)

Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

Read Story

Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

Customers need to be heard blog TITLE

Your customers are the lifeblood of your business.    They rely on you to get whatever it is you offer.   You rely on them to keep your business in business.

Read Story

Why Instagram Analytics on Audiences Are So Crucial

Instagram Blog Post LinkedIn Ad TITLE

Is your team finding the right insights on the right channels for your marketing and customer experience strategies?   60% of U.S. adults are on Instagram.   That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …

Read Story

How We Use Social Listening Insights to Build Our Reports in 10 Steps

5-3

One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …

Read Story

How to Use Social Listening Data for Your Brand or Business

10ways

Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

Read Story

Learn How Barefoot Proximity Uses Social Listening for Key Insights

Barefoot Proximity Blog TITLE + Social CTA

Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

Read Story

Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

3-2

Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

Read Story

Brand New Consumer Insights for the Healthcare and Pharma Industry

Pharma Report CTA #1 -1

When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …

Read Story

40 Amazing New Insights on the Retail Industry, Shopping Trends + More

Retail Blog Post TITLE-1

If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

Read Story

Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

Super Bowl Commercials 2019 TITLE-1

As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.   While lackluster action on the field may have put a damp …

Read Story

Subscribe by email