The Social Listening Blog - Infegy / social media

5 Key Factors For Spotting Consumer Trends With Social Listening

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …

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5 Key Factors for Social Media Audience Segmentation

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.   You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

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Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Why Employees Are the Biggest Brand Opportunity on TikTok

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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State of Social Media 2021

Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

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7 Proven Tips to Better Track Your Social Media Campaigns

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.   How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

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Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas

Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why.    The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …

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How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

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How Key Social Listening Metrics Can Drive Your Brand

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.   The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

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Streaming Trends 2020: 4 Key Questions Answered by Social Listening

Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …

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Analyze Influencers and Influencer Campaigns with These Social Metrics

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

Consumer trust in a brand is almost as valuable as their dollars.   If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.   If consumer trust isn’t maintained, people become disenfranchised from you. They may swi …

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How to Build Powerful Audience Segments with Better Insights

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

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6 Surprising Problems Social Listening Can Solve for You

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Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

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Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

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Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

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Your customers are the lifeblood of your business.    They rely on you to get whatever it is you offer.   You rely on them to keep your business in business.

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Why Instagram Analytics on Audiences Are So Crucial

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Is your team finding the right insights on the right channels for your marketing and customer experience strategies?   60% of U.S. adults are on Instagram.   That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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40 Amazing New Insights on the Retail Industry, Shopping Trends + More

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If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

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Analyzing Gen-Z Pinterest Users with Social Listening

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You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …

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