The Consumer Intelligence Blog - Infegy / social media

5 Key Factors For Spotting Consumer Trends With Social Listening

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …

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5 Key Factors for Social Media Audience Segmentation

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.   You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

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Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Why Employees Are the Biggest Brand Opportunity on TikTok

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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State of Social Media 2021

Part 1: What Social Analytics Can Teach You About Consumer Behavior Online conversations across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

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7 Proven Tips to Better Track Your Social Media Campaigns

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.   How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

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Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas

Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why.    The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …

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How to Find CPG Insights with Social Listening

The ultimate challenge for CPG brands: understanding why people choose one product over the other.  Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?

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