The Social Listening Blog - Infegy / social media analytics

How We Built Audience Personas for Crocs Using Social Listening

Holy hole-filled shoes, batman! Crocs are back.   Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm.   Bu …

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The Beginner’s Guide to Spotting Consumer Trends Early

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.   In 2021 and beyond, consumer trends don’t wait …

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5 Key Factors for Social Media Audience Segmentation

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics.   You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

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15  Product Trend Questions Social Listening Can Answer

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics.   Believe it or not, social data shouldn’t just focus on performance and past data. …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Why Employees Are the Biggest Brand Opportunity on TikTok

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

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Super Bowl Commercials 2021: Interactive Report Card

How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online?   The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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State of Social Media 2021

Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

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Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

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7 Proven Tips to Better Track Your Social Media Campaigns

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns.   How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

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Social Insights Reveal New Consumer Truths About Dads

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into.   As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …

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Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas

Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why.    The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …

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How Key Social Listening Metrics Can Drive Your Brand

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.   The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

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Streaming Trends 2020: 4 Key Questions Answered by Social Listening

Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …

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Build Brilliant Reports Using Social Listening (+ Free Templates)

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports.   You might already be familiar with how powerful social listening insights can be for your reporting, and t …

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Analyze Influencers and Influencer Campaigns with These Social Metrics

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

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Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)

The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!    Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …

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Year in Review: A look back at our favorite social insights of 2019

Welcome to the 2020s! It’s officially the future. 

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Social Insights Reveal Latest Consumer Tech Trends

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The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail.  But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …

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Crafting Awesome Real-Time Social Insight Reports: The Step-by-Step Guide to Infegy Canvas

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Every brand has a story waiting to be told.    The brand story can’t be written without the right data to guide it.   If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time co …

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Social Data Reveals Health and Wellness Consumer Insights

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

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6 Surprising Problems Social Listening Can Solve for You

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Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

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Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

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Why Instagram Analytics on Audiences Are So Crucial

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Is your team finding the right insights on the right channels for your marketing and customer experience strategies?   60% of U.S. adults are on Instagram.   That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …

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