The Social Listening Blog - Infegy / social media strategy

Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership

In an uncertain time, one thing is for certain: pets will always be there for us.   With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution.   Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …

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Are You Analyzing Social Data Wrong?

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels.   Here’s what you should know:   consumers talk differently about your brand and their lives depending on …

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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Why Instagram Analytics on Audiences Are So Crucial

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Is your team finding the right insights on the right channels for your marketing and customer experience strategies?   60% of U.S. adults are on Instagram.   That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …

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Analyzing Gen-Z Pinterest Users with Social Listening

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You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …

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