The Evolution of Social Media: An Introduction
by Hephzibah Dutt on August 11, 2022
Celebrating 15 Years of Infegy - Consumer Intelligence I might date myself with this reference but here goes: I have a quirky memory of walking to the cafeteria one morning my senior year in college, wondering who had posted hundreds of black-and-white fliers printed with a single slo …
Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Infegy Research Team on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …
Are You Analyzing Social Data Wrong?
by Infegy Research Team on January 5, 2021
State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on …
Social Insights Reveal How Gen Z Shops, Buys and Talks Online
by Infegy Research Team on February 24, 2020
Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …
Why Instagram Analytics on Audiences Are So Crucial
by Infegy Research Team on July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies? 60% of U.S. adults are on Instagram. That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …