Infegy Blog

After a long and tiring election, Barack Obama will be our next President of the United States. There is much speculation and theories of why he was victorious, but the message was clear - people are hungry for change, and Barack Obama is the face of change.

I decided to use Social Radar for some post analysis of the election (pun intended!). I wanted to get some stats on some of the important issues and how much they were being talked about with each of the candidates. I used Social Radar’s Topic Analysis feature to give us a percentage of posts that each word appeared in around that candidate. I also included a trend chart of each topic to give you a percentage of posts that contained each topic with the candidate. These results are all between September 1st, 2008 - November 3rd, 2008. Here are the analysis results.

Business
Obama 10%, McCain 9%

Economy
Obama 6%, McCain 12%

Education
Obama 9%, McCain 4%

Environment
Obama 7%, McCain 10%

Foreign Policy
Obama 10%, McCain 7%

Healthcare
Obama 8%, McCain 9%

Religion
Obama 20%, McCain 9%

Science
Obama 2%, McCain 3%

Security
Obama 14%, McCain 11%

Tax
Obama 10%, McCain 10%

Technology
Obama 2%, McCain 2%

War
Obama 10%, McCain 16%

These results are certainly interesting, and some even a little surprising. This may not necessarily show why Obama was chosen, but this certainly helps show how important each topic was for each candidate.

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