Word of mouth is on fire.

The control of brands is shifting from the companies to people. According to Forrester Research, 1 in 3 of adults online want to hear the opinion of a friend or family before making purchasing decisions. More people are using social networks and trusted influencers to aid in their purchasing decisions.

Social Radar can help you manage your brand using one of the biggest content collections in the world. Talk of your brand, company, or products can be measured and managed.

How is the new social web changing your marketing strategies?

The ability to simply listen to social chatter lets you engage customers and thought leaders like never before.

Gain valuable feedback on your products and services not coming from focus groups or complicated marketing research techniques, but from the unfiltered voices of your customer base.

Target negative feedback and use it as a chance to engage someone and create a positive customer service situation where none existed before.

Target highly influential people in your industry and leverage the trust they have built with their readership to put your product/service in front of the right people.

Understand the happenings and trends in your industry as well as activities of your competitors.

Keeping a blind eye to the conversations on the web and tracking the wrong statistics can create a very unrealistic perception of what people truly talk about and how they feel about your brand. Don’t be left in the dark.

To view this post in a feed reader go to the RSS feed

One of the powers of emerging technologies is allowing companies to niche market like never before. Using Social Radar allows me to begin building a strategy around social media monitoring and, down the line, customer engagement. This is the first post in a series that will describe the significance of this tool in your usage of social media as a company.

Social Media Monitoring

Social Media Monitoring is becoming more and more popular and essential for companies. For better or for worse, your brand is not completely in your hands. Any person can talk about different aspects of your company in a variety of forms and make their opinion public for potentially millions of people to read using social networks and online tools. It is absolutely imperative that all companies begin to monitor their brand, products, and industry on the internet. Specifically, within the social media world. More people are participating more frequently in social networks every day. Perhaps they are a “fad,” but do you want to take that chance? With all of these online tools, it is becoming easier and easier for more people to become content creators online instead of just content consumers.

Using Social Radar allows you to monitor your company in as many or as few ways as you like. Monitoring is listening. How many times are we told that a good businessperson or a good salesperson is someone who has the ability to listen and deliver? Now you can listen to people talking in social media and utilize their feedback immediately. The information flows in real time, as if you can sit in a stadium full of people and hear only the conversations you want. Can you imagine receiving that kind of instant feedback? Now you can. With Social Radar, you can retrieve content instantly without having to scrape the entire internet or wait for aggregation. This allows for lightning fast and accurate analysis.

Social Radar allows you to build a query you can carry across multiple tools to track trends, key influencers, and even just the posts themselves. You can continue to build and refine your social media monitoring platform in one place using all the tools available from Social Radar. All content created in social media is time sensitive and is attached to specific dates, so you know when things are said, not just that they exist. This is key for information gathering and allows you to plan for the future.

So the questions are…

Are people talking about your company? Product? Industry?

Are you tuning into your customers and what they are saying?

To view this post in a feed reader go to the RSS feed