Social Insights Reveal Latest Consumer Tech Trends
by Connor Doolan on November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …
6 Surprising Problems Social Listening Can Solve for You
by Derek Franks on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Derek Franks on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …
Why Instagram Analytics on Audiences Are So Crucial
by Derek Franks on July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies? 60% of U.S. adults are on Instagram. That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Kristin Haynes on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
How to Use Social Listening Data for Your Brand or Business
by Derek Franks on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …
Learn How Barefoot Proximity Uses Social Listening for Key Insights
by Derek Franks on June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …
Brand New Consumer Insights for the Healthcare and Pharma Industry
by Infegy Research Team on March 6, 2019
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …