Changing Trends in the Conversations Surrounding Earth Day and the Environment
by Hephzibah Dutt on April 29, 2022
From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …
Super Bowl Commercials 2021: Interactive Report Card
by Infegy Research Team on February 8, 2021
How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online? The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This …
State of Social Media 2021
by Derek Franks on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.
Build Brilliant Reports Using Social Listening (+ Free Templates)
by Derek Franks on May 11, 2020
Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports. You might already be familiar with how powerful social listening insights can be for your reporting, and t …
Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)
by Infegy Research Team on February 3, 2020
The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City! Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …
Why Instagram Analytics on Audiences Are So Crucial
by Derek Franks on July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies? 60% of U.S. adults are on Instagram. That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users. …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Kristin Haynes on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
Learn How Barefoot Proximity Uses Social Listening for Key Insights
by Derek Franks on June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …
Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
by Derek Franks on February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more. While lackluster action on the field may have put a damp …