The Social Listening Blog - Infegy / social media analytics (2)

How We Use Social Listening Insights to Build Our Reports in 10 Steps

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One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …

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How to Use Social Listening Data for Your Brand or Business

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Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.   You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …

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Learn How Barefoot Proximity Uses Social Listening for Key Insights

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Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

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CBD Insights: The Rise of CBD and What to Know About Consumers

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CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …

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Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

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Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

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As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.   While lackluster action on the field may have put a damp …

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Analyzing Gen-Z Pinterest Users with Social Listening

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You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …

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Transforming Market Research with Social Insights

Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.    Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

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